One of the most crucial parts of any marketing strategy is organizing events that connect you with the society. This connection allows you to make a direct impact on your target audience and shows that, as a company, you take an interest in their welfare. One such event that is easy to organize and has great ROI is a corporate giveaway. In countries like Singapore, the market is always watching for companies that do good PR and give back to the people.
Here are tips on how to plan a successful PR giveaway in three steps:
- Make A Strict Budget: Even though giveaways are aimed at doing good for the society, you still need to operate on a budget so that you don’t end up spending more than you make and get a positive ROI. Your budget will depend on the number of people you want to reach, the kind of branding you want and the products you will be giving away. A corporate umbrella giveaway is one of the most budget efficient PR activities.
- Plan All Logistics In Advance: Any activity required careful planning and that stands for a corporate giveaway as well. You should start by deciding the date for the event then back calculate to set timelines for everything – when the products for giveaways should be ready, when promotion should start etc. Apart from umbrella you can also consider partnering with an agency to get the best corporate t-shirt design and make that a part of your promotion as well or use t-shirts as a giveaway.
- Execute The Event With Panache: Once all the planning and logistics are done, the only thing left to do is execute the event with panache and elan.
When planning the event, apart from the products to giveaway you can also think about branded accessories for your staff for which you may have to consider getting the best corporate t-shirt design.